Emmy Award-nominated editor offering over 20 years of experience in directing strategic communication initiatives. A collaborative and thoughtful leader, well versed in the acumen needed to prioritize editorial duties, design policy and execute National campaigns under tight timelines and in fast paced environments. An innovative thinker with a keen ability to leverage strategic resources, define newsworthy concepts and deliver compelling broadcasts. A relationship builder, with a personal presence characterized by honesty, integrity. An innate ability to inspire and motivate others in support of the mission, vision, and goals of the organization.
Areas of Expertise
Project Management
Copywriting and Press Releases
Strategic Communications
National Media Relations Public Relations
Field Reporting | Breaking News
SEO Optimization
Cross-Functional Teams
Professional Experience
New York State Cannabis Connect – Present - Content Consultant
Developed B2B2C content strategy for New York-based premium content and educational training curricula New York’s legal cannabis market. Identify emerging trends on social and digital media and adopt SEO best editorial practices. Create and oversee implementation of in-house style guide, editorial workflow processes, copyediting guidelines and editorial Standards & Practices. Oversaw story development, assignments and deadline calendar. Created a brand new series of articles highlighting how Citgo’s consumers employ financial products throughout their needs lifecycles.
Edited content contributions from staff to ensure accuracy, readability and brand-consistent tonality.
Distributed Media Lab, Present - Content Writer
Research and write white label SEO content on topics including health, wellness, cannabis, finance, education, and the environment. Remain flexible and adaptable to write in a variety of different styles and voices to best serve the clients. Combine strong, thorough, and efficient research skills with SEO data to maximize impact
Rent.com - 12/2019 - 10/2021 - Freelance Writer
Responsible for branded content centered on home rentership that tied into health, home decor, finance, fashion, style, pet ownership and cooking. Copy edited and reworked existing content with updated angles for a new audience.
The Weather Channel, Atlanta, GA 3/2015 – Present National Assignment Editor
Direct teams of on-camera meteorologists, reporters, and control room operations with confidence to execute compelling breaking news for a National Broadcasting organization. Identify compelling news stories and video elements worthy of on-air use. Cross-collaborate with control room operators and producers to seamlessly broadcast coverage in fast-paced, on-air news coverage. Streamline and refine the UGC workflow with the introduction of new digital tools; Dataminr, Banjo, and Tagboard. Leverage strong industry relationships within news, media and local law enforcement to book top-tier guests and confirm breaking news information. Managed employee training for all new hires and freelancers and offered continuous editorial advice, guidance and mentorship on best editorial practices
● Emmy award nominee for breaking news coverage during Hurricane Maria.
● Developed a successful consumer-focused content sharing initiative, combining user-generated content into newsgathering and on-air presentations.
● Capitalizing on existing social media platforms of Skype and FaceTime to enhance remote field interviews' live presence.
CNN, Atlanta, GA 1/2012 – 2/2015 News Editor Affiliate Content Center
Drove collaboration with 500+ affiliates to uncover interesting, newsworthy content for a National audience. Conceptualized and implemented a social media-based system to monitor and report on live and developing stories. Partnered with affiliate news editors and show teams to deliver live images from scenes of breaking news events.
● Conceptualized and implemented a social media-based system to monitor and report on live and developing stories such as, The Boston Marathon Bombing, Sandy Hook, and riots in Ferguson, MO.
● Increased local market exposure with breaking news from local affiliates translated into National news feeds.
Assignment Coordinator, Newsource, CNN 10/2010 – 1/2012
Maximized the reach of top news stories sharing content between local affiliate networks and CNN network news. Built strong relationships with hundreds of National local news producers to enable information sharing and support. Drafted expert copy and scripts for affiliate teams and CNN overnight news.
● Produced CNN’s first story on the capture and killing of Osama Bin Laden.
● An integral member of the first team to develop the AM Advantage First Read email, an indispensable resource for National news producers
Additional Experience
Nightside Producer, News 14 Carolina, Greensboro, NC
Assignment Editor, News 12 Networks, New York, NY
News Assistant, NY1 News, New York, NY
Assignment Editor, WNBC, New York, NY
Education
Bachelor of Arts in Journalism and Political Science
The University of Rhode Island, Location, Rhode Island
Awards and Achievements
Emmy Award Nomination, News & Documentary, for The Weather Channel’s coverage of Hurricane Harvey, 2018 George Foster Peabody Award for Excellence in Breaking News Coverage for CNN’s coverage of the Arab Spring, 2011 George Foster Peabody Award for Excellence in Breaking News Coverage for CNN’s coverage of the Gulf Coast Oil Disaster, 2010